Well, he was just 17 when John started making morning announcements over his high school’s P.A. system in Morganton, NC. He also made a gutsy trip to New York City, wrangling sophisticated AV equipment for the school from the legendary founder of CBS, William S. Paley. Plus, he got his Third Class Radio Operator’s License while working almost every job at a local radio station – all before heading off for college. Not surprisingly, the Appalachian State campus station was happy to snag him for his four years there. And then John headed for Charlotte where he worked for 11 years and outlasted 12 managers at Jefferson Pilot (WBT/WBCY radio). Doing “anything and everything” including selecting music for the John Boy and Billy Show, he eventually became creative services/production director. He also began doing VO work for the station’s advertisers. And as if he didn’t have enough going on, he played piano at local restaurants. (Request Maple Leaf Rag if you ever find him near a piano.) In 1992, he opened The Groundcrew, and clients, talent and agencies followed. Now, as then, he’s still doing everything – engineering, soundscaping, producing, posting and voicing spots. In fact, he’s got a national reel to his credit. He’s even been known to show up on camera. Ask him about Nelda Simkins of The Queen’s Feast fame.
For more than 30 years, Ross has been a pro-audio perfectionist. But for as long as he can remember, he’s always worked with sound in some form. Way back when, he even worked in an actual record store. (several actually) He also played keyboards in a college band, which evolved into running the sound, which led to learning the craft well enough to then teach recording techniques at Central Piedmont Community College. Along the way, he doubled as a DJ and bouncer and toured the country with several major acts. Somewhere, in the early 90s, his day job had him producing music tracks for Karaoke to exacting standards, which continues to yield benefits in his ability to discern the difference between almost and perfect. He moved on to being operations coordinator at a Charlotte TV station before finally landing in audio production proper. At the Groundcrew since 2005, he’s the wizard to whom everyone turns for technological expertise. Ask him about SCCA racing or his favorite band of the moment. He’s got lots of stories.
Dedicated to making any mix sound great, Gerar’s attention to detail is always working overtime for The Groundcrew. For 10 years he has been perfecting his craft and welcomes any mixing challenge. Did we mention he is an accomplished guitarist? He has been playing music for over 15 years, so you can rest assured that your music edits won’t miss a beat. If your project requires any Rock ‘n Roll attitude or a Heavy Metal scream then Gerar is your man.