Start with a good concept – And read your script out loud.
I am probably preaching to the choir, but you would be surprised how often we come across work that isn’t ready for production or way overwritten.
Start with a good concept. Don’t rely on the talent or engineer or music or any other element to try to carry or even fix your script. It has to be good to start with. Those other elements will support your concept and make it even better. Don’t over write. It just wastes studio time and waters down your work. Read your script aloud with pauses and feeling – really give it what you want and that will give you an accurate time. If you read it quietly to yourself it will be a good 30% too long. Yes today we have time-compression and gardgets that will help, but it starts to sound and feel freaky if it’s more than two seconds too long. If you ever have a question, call me and I will be glad to help.