Archive for March 2012
Lexington Medical Center Director of Marketing & Public Relations Mark Shelley called on Groundcrew to adapt this TV spot to radio. This campaign announces the introduction of an open heart surgery program at Lexington Medical Center, further elevating their program of comprehensive cardiac care in South Carolina.
Relying on visuals and sound design, the tv spot shares compelling messages without accompanying voice over. Music and sound effects build emotion, while scrolling copy lines visually tell the story.
To translate this spot for radio, Groundcrew used a collage of voices sharing the same messages. Through smart casting, sound design and engineering, a radio spot was created that compliments the tv, yet also stands alone as a distinctive, creative piece of this compelling campaign.
The same music, composed by Fred Story of Concentrix Music and Sound Design, is used in both. Here you can see – and hear – for yourself … We are very very glad to be part of this excellent campaign!
(Use the <– BACK arrow on your browser to return to this post after checking out each spot) …
Thanks to Mark Shelley and Kim Hudson Williams, LMC Marketing Manager, for bringing this project to Groundcrew!
To learn more about this spot, or for any info about Groundcrew or audio production, email josh@groundcrewstudios.com or call 704-342-9900.
