CAT | Writing
This spot for the YMCA features the talented Andy Boswell doing BOTH voices. Engineer Gerar Batrouny mixes the two voices perfectly. Just listen!
It’s a holiday spot that stands out and also goes the distance:
CLICK HERE TO LISTEN TO THE YMCA SPOT “FRUITCAKE”
About Andy Boswell: Renaissance Man and fantastic Charlotte NC talent Andy Boswell was a child star extra in Spielberg’s “The Color Purple” and is one of our area’s standout actors. Andy has also worked extensively in special effects makeup on films such as “The Patriot” and “Evil Dead II”. Additional trivia fact for old-school Charlotteans: Andy’s family owned the original White Horse on East Boulevard. He’s also one of the creative restaurateurs behind Boswell’s Sandwich Salvage Company.
A lot of folks ask us where we got our name and why we have aviation memorabilia all over the studio. A nice group of creative folks that were with Price-McNabb helped us come up with the brand. Robin Konieczny (now Clear Blue), Al Christensen (also with Clear Blue) and Brandon Scharr (now with Wray Ward) helped us decide on the Groundcrew. Since we are so heavily involved in service, and most of our product ends up “on the air” on the web or in the stratoshpere…we are “the Groundcrew.”
Pretty cool eh? Well here we are almost 20 years later still helping nice people like you creatively get great audio in the air.
For samples of that, visit our website www.groundcrewstudios.com.
I am probably preaching to the choir, but you would be surprised how often we come across work that isn’t ready for production or way overwritten.
Start with a good concept. Don’t rely on the talent or engineer or music or any other element to try to carry or even fix your script. It has to be good to start with. Those other elements will support your concept and make it even better. Don’t over write. It just wastes studio time and waters down your work. Read your script aloud with pauses and feeling – really give it what you want and that will give you an accurate time. If you read it quietly to yourself it will be a good 30% too long. Yes today we have time-compression and gardgets that will help, but it starts to sound and feel freaky if it’s more than two seconds too long. If you ever have a question, call me and I will be glad to help.