CAT | Producing Audio for the Web
You really do get what you pay for. You have invested time in your brand. You have cultivated and nurtured, protected and coddled every nuance. Your brand really stands out now and has a clear identity. Why would you risk tarnishing your brand with something free that could show up anywhere?
Here’s an example: You download a”free” cut called Sundown Serenede and use it under a webpiece for one of your corporate brands. Little do you know but the very same piece is being used under a broadcast cable spot for the Barbie Doll Lounge Gentleman’s Club, Grey’s Eye Surgery website, Canine Dog Food Radio spot, Uncle Jacks Tire Retreads and the Porn Bingo website. Do you want all of that associated with your brand?
Library music is an affordable solution. Typically, when a cut is used in your market or nationally, it is taken out of circulation. Composers are some you hear on national airplay and prices range in the $100-150 range for web or broadcast. Custom music is another solution which guarantees brand exclusivity and yet, still very affordable. Not to mention that you get exactly every nuance you want because it is custom. Visit our website at www.groundcrewstudios.com for examples of our library and custom music, or call us if you need help.
Remember: it’s your brand. Don’t risk it on Royalty Free Bingo.